PAK Media Group realizes that Pakistanis are passionate about sports, particularly cricket. But the group is also focused on promoting other popular yet neglected sports like hockey, squash, football, tennis and billiards amongst others. This way, sports enthusiasts will get a chance to watch their favorite sports live on their television screens.
PAK Media Group is also making efforts to cover all sports at school, club and district level, with the belief that promoting sporting activities at the grassroots will help create and groom the young talent who will then go on to represent the country internationally.
PAK Sports will aim to become the leading multinational, multimedia sports entertainment channel featuring the broadest portfolio of sports assets and to reach sports fans in more than 200 countries. PAK Sports will leave no stone unturned for acquiring the sports rights of major sporting events worldwide.